> ## Documentation Index
> Fetch the complete documentation index at: https://ordinal.mintlify.site/llms.txt
> Use this file to discover all available pages before exploring further.

# Concepts

> The core concepts in Ordinal: social profiles, posts, and campaigns.

## Core Concepts

Understanding these key concepts will help you get the most out of Ordinal.

![Calendar View](https://mintcdn.com/ordinal/9SNngH9d5toHVBfb/images/calendar-view.jpg?fit=max\&auto=format\&n=9SNngH9d5toHVBfb\&q=85\&s=b227bdcedaa988374d5cb96510e703d8)

### [Social Profiles](https://ordinal.mintlify.site/social-profiles/overview.md)

A social profile is a connected account from any supported platform (LinkedIn, Twitter, Instagram, etc.). You can connect multiple profiles and manage them all from Ordinal.

> [!TIP]
>
> Connect all your social accounts to manage everything from one place. Each profile appears in your sidebar for quick access.

### [Posts](https://ordinal.mintlify.site/posts/overview.md)

Posts are the content you create and publish to your social profiles. A single post can be published to multiple profiles simultaneously, with automatic adaptation to each platform's requirements.

### [Campaigns](https://ordinal.mintlify.site/campaigns/overview.md)

Campaigns are collections of related posts organized around a theme, product launch, or marketing initiative. They help you:

* Plan coordinated content efforts
* Track aggregate performance
* Keep related posts organized

### [Labels](https://ordinal.mintlify.site/posts/labels.md)

Labels are tags you can apply to posts for organization and filtering. Use them to categorize content by:

* Topic (industry news, product updates, tips)
* Content type (educational, promotional)
* Priority (urgent, evergreen)

### [Approvals](https://ordinal.mintlify.site/collaboration/approvals.md)

The approval workflow lets team members review and approve posts before they're published.

> [!TIP]
>
> With approvals enabled, you can setup internal review processes to make sure everyone is in the loop on outgoing content before you publish.

## The Content Workflow

A typical post flows through Ordinal like this:

1. **Create** - Draft your content in the composer
2. **Review** - Submit for approval (if enabled)
3. **Schedule** - Set when to publish
4. **Publish** - Content goes live automatically
5. **Analyze** - Track performance in analytics

## Next Steps

> [card] [Connect Your Profiles](https://ordinal.mintlify.site/social-profiles/overview.md)
>
> Add your social media accounts.

> [card] [Create Your First Post](https://ordinal.mintlify.site/posts/drafting-posts.md)
>
> Learn how to compose content.


This documentation is built and hosted on [Mintlify](https://mintlify.com), a developer documentation platform.