> ## Documentation Index
> Fetch the complete documentation index at: https://ordinal.mintlify.site/llms.txt
> Use this file to discover all available pages before exploring further.

# Threads

> Schedule Threads posts with text, images, video, or as multi-part threads. Connects through Instagram (Business or Creator account, public profile).

Threads is where text-first conversations happen. If you're already on Instagram, you likely have a Threads account - and in Ordinal, you can schedule text posts, image carousels, videos, and multi-part threads to keep the conversation going.

![Threads Hero](https://mintcdn.com/ordinal/KESJyjE7WOg0l7Ll/images/threads-hero.jpg?fit=max\&auto=format\&n=KESJyjE7WOg0l7Ll\&q=85\&s=f10ff9f90398c13280c282bfdac70f97)

## Overview

Threads connects through Instagram and requires a **Business or Creator account** (not personal). Your Threads profile must also be public - private profiles can't connect via the API.

> [card] [Connecting Threads](#connecting-threads)
>
> Connect via your Instagram account

> [card] [Drafting a Post](#drafting-a-threads-post)
>
> Formatting, mentions, and media

> [card] [Multi-part Threads](#multi-part-threads)
>
> Longer stories across connected posts

> [card] [Analytics](#analytics)
>
> Track reach, engagement, and growth

## Connecting Threads

Go to [**Settings → Profiles → Scheduling**](https://app.tryordinal.com/settings/profiles/scheduling/threads), click **Connect Threads**, and follow the Threads authentication flow. You'll sign in with your Instagram credentials.

| Requirement | Details |
| - | - |
| Account type | Instagram Business or Creator |
| Profile visibility | Public (private profiles can't connect) |
| Authentication | Via Threads |

## Drafting a Threads Post

### What you can post

| Feature | Supported | Notes |
| - | - | - |
| Text posts | ✅ | Up to 500 characters |
| [Images](#images) | ✅ | Up to 20 per carousel |
| [Videos](#videos) | ✅ | Up to 5 minutes |
| [Multi-part threads](#multi-part-threads) | ✅ | Each segment gets own media |
| Polls | ❌ | Not currently supported |

### Drafting & Formatting

The Threads editor supports rich formatting through Unicode characters, which render as **bold** and *italic* on Threads:

* **Bold / Italic**: Use the toolbar buttons or press `Cmd/Ctrl + B` for bold and `Cmd/Ctrl + I` for italic
* **Hashtags**: Type `#` followed by your tag - they'll automatically link to Threads search
* **Mentions**: Type `@` followed by a username - they'll link to that profile on Threads
* **Links**: Paste URLs directly into your post (they count toward the 500 character limit)

Each post or thread segment is limited to **500 characters**. The character counter updates in real-time as you type.

> [card] [Drafting Posts](https://ordinal.mintlify.site/posts/drafting-posts.md)
>
> Full guide to formatting, mentions, slash commands, and keyboard shortcuts.

### Post Preview

As you draft, the editor shows a live preview that matches how your content will appear on Threads - including your profile picture and username.

### Link Previews

When you add a URL to a text-only post (no images or videos), Ordinal displays a link preview card showing the destination's title and thumbnail. Link previews only appear when your post has no media attached - adding images or videos takes priority.

## Post Types

> [tab] Images
>
> Upload images to create visual posts or carousels:
>
> | Spec | Limit |
> | - | - |
> | Formats | JPG, PNG |
> | Size | 8MB per image |
> | Aspect ratio | Max 10:1 (images too wide rejected) |
> | Per post | Up to 20 images |
>
> Multiple images automatically create a swipeable carousel. Ordinal compresses oversized images automatically.

> [tab] Videos
>
> Upload video content directly to Threads:
>
> | Spec | Limit |
> | - | - |
> | Formats | MP4, MOV |
> | Duration | Up to 5 minutes |
> | Aspect ratio | 0.01:1 to 10:1 |
>
> Vertical video (9:16) is recommended for best display on mobile. Ordinal automatically compresses videos over 125MB or wider than 1920px.

## Multi-part Threads

Multi-part threads let you tell longer stories across multiple connected posts. Each segment can have its own text and media.

**Creating a multi-part thread:**

1. Write your first post
2. Click **Add Thread** to add the next segment
3. Each segment gets its own 500-character limit and media
4. Continue adding as many segments as needed
5. All segments publish together in sequence

### Reordering Segments

Use the **up/down arrow buttons** next to each segment to rearrange the order. Changes save automatically.

> [!TIP]
>
> The first segment is what people see in their feed - make it compelling to encourage them to read on.

## Analytics

Analytics are not currently available for Threads, but are coming soon. Send us an email at [support@tryordinal.com](mailto:support@tryordinal.com) if you're interested in early access.

> [card] [Analytics overview](https://ordinal.mintlify.site/analytics/overview.md)
>
> Learn more about tracking performance across all your connected profiles.

## Learn more

> [card] [Instagram](https://ordinal.mintlify.site/social-profiles/instagram.md)
>
> A natural cross-posting option.

> [card] [Twitter / X](https://ordinal.mintlify.site/social-profiles/twitter.md)
>
> Great cross-posting partner.


This documentation is built and hosted on [Mintlify](https://mintlify.com), a developer documentation platform.