> ## Documentation Index
> Fetch the complete documentation index at: https://ordinal.mintlify.site/llms.txt
> Use this file to discover all available pages before exploring further.

# TikTok

> Schedule TikTok videos and photo carousels with captions, privacy, and interaction settings. Publishes directly to your account.

TikTok offers some of the best organic reach of any platform - if you have the content to match. In Ordinal, you can schedule videos or photo carousels with captions and hashtags, configure privacy and interaction settings, and publish directly to your account.

![Tik Tok Hero](https://mintcdn.com/ordinal/9SNngH9d5toHVBfb/images/TikTok-hero.jpg?fit=max\&auto=format\&n=9SNngH9d5toHVBfb\&q=85\&s=a5f320dd1c5328ef07d37f9eea87a9c0)

## Overview

> [card] [Connecting TikTok](#connecting-tiktok)
>
> Connect your Business or Creator account

> [card] [Drafting a Post](#drafting-a-tiktok-post)
>
> Captions, hashtags, and mentions

> [card] [Post Settings](#post-settings)
>
> Privacy, comments, duets, and more

> [card] [Analytics](#analytics)
>
> Track video performance

## Connecting TikTok

Go to [**Settings → Profiles → Scheduling → TikTok**](https://app.tryordinal.com/settings/profiles/scheduling/tiktok), click "Connect TikTok", and sign in. Authorize Ordinal and your account will appear in your connected profiles.

## Drafting a TikTok Post

### What you can post

| Content | Supported | Notes |
| - | - | - |
| [Videos](#video-requirements) | ✅ | Single video per post |
| [Photo carousels](#photo-requirements) | ✅ | 1–35 images per post |
| Trending sounds | ❌ | API limitation |
| Filters/effects | ❌ | API limitation |
| Duets/Stitches | Video only | Not available on photo posts |
| Text overlays | ❌ | API limitation |

Use the **Video / Photo** toggle at the top of the editor to switch between content types. Switching clears the current attachments, so pick the type that matches your media before uploading.

### Caption & Formatting

Write captions to accompany your video:

* **Bold / Italic**: Use the toolbar buttons for Unicode formatting
* **Hashtags**: Type `#` followed by your tag - they'll link to TikTok's tag page when published
* **@Mentions**: Type `@` followed by a username to tag other creators

Captions can be up to **2,200 characters**.

> [!TIP]
>
> Mix trending hashtags with niche-specific ones. 3–5 per post is a good balance for discoverability without looking spammy.

### Post Preview

As you draft your post, the editor shows a live preview that matches how your content will appear in the TikTok feed - complete with your profile picture, username, and caption overlay. Photo posts show a carousel preview you can swipe through to check image order before publishing.

### Cover frame

Video posts let you choose which frame TikTok uses as the cover thumbnail. Open the **Cover Frame** option on a TikTok video post to scrub through the video and pick a moment - the selected frame is then used in the in-app preview and sent to TikTok at publish time.

If you don't pick a frame, TikTok defaults to the first frame of the video. When you duplicate a post or cross-post from Instagram, Facebook, or LinkedIn, the selected cover frame is carried over to TikTok automatically when possible.

### Video Requirements

For video posts, here are the specs:

| Spec | Limit |
| - | - |
| Formats | MP4, MOV |
| Resolution | 360px to 4096px (width and height) |
| Aspect ratio | 9:16 (vertical) recommended |
| Duration | 3 seconds to 10 minutes |
| File size | 350mb maximum |

Vertical video (9:16) performs best and fills the entire screen. Horizontal or square videos work but won't have the same impact. Files over 125MB are automatically compressed before upload.

### Photo Requirements

Photo posts publish as a swipeable carousel. You can upload up to 35 images, and Ordinal automatically resizes anything wider than 1080px to keep uploads fast.

| Spec | Limit |
| - | - |
| Formats | JPG, JPEG, PNG, WEBP |
| Images | 1 to 35 per post |
| Max width | 1080px (auto-resized) |
| File size | 10mb per image |

After uploading, drag images to reorder them - the first image is used as the cover. You cannot mix images and videos in the same post.

#### Title and description

Photo posts use a **title** and **description** instead of a single caption:

* **Title**: Up to 90 characters. Shown above the carousel.
* **Description**: Up to 4,000 characters. Supports hashtags and `@mentions` just like video captions.

## Post Settings

Configure how viewers can interact with your post. You'll find these options below the editor:

* **Privacy**: Choose who can see your post - Public, Followers, Friends, or just yourself
* **Comments**: Enable or disable comments
* **Cover Frame** (video only): Pick the video frame TikTok uses as the cover thumbnail. See [Cover frame](#cover-frame).
* **Duets** (video only): Allow others to create Duets with your video
* **Stitch** (video only): Allow others to Stitch your video into their content
* **Auto-add music** (photo only): Let TikTok automatically add a soundtrack to your photo carousel
* **Sponsored**: Mark the post as promotional content
* **Paid Partnership**: Disclose paid brand partnerships (only appears if Sponsored is enabled)

> [!TIP]
>
> Enabling Duets and Stitches on video posts can increase your reach - other creators using your content exposes you to their audience.

## Analytics

Analytics are not currently available for TikTok, but are coming soon. Send us an email at [support@tryordinal.com](mailto:support@tryordinal.com) if you're interested in early access.

> [card] [Analytics overview](https://ordinal.mintlify.site/analytics/overview.md)
>
> Learn more about tracking performance across all your connected profiles.

## Learn more

> [card] [YouTube Shorts](https://ordinal.mintlify.site/social-profiles/youtube-shorts.md)
>
> Similar short-form vertical format.

> [card] [Scheduling posts](https://ordinal.mintlify.site/posts/scheduling-posts.md)
>
> Set the perfect time for your content.


This documentation is built and hosted on [Mintlify](https://mintlify.com), a developer documentation platform.